De Beers - Deliverers of Death

• De Beers owns 70 % of the worlds diamond supply – smells like monopoly
• Created the most successful marketing campaign in the worlds history :
• “Diamonds are forever”
• Created and solidified the idea of diamonds and the engagement ring

• Without De Beers, millions of people would be alive and have all of their limbs
• Short history - Only for the last 70 years were diamonds used for engagement and marriage
• Most of the worlds supply of diamonds are located within De Beers vaults
• De Beers still buys and sells conflict diamonds
• Death, amputation, rape, war, children soldiers, and sex trafficking has failed to hinder De Beers greed and monopoly, so why would the Kimberly Process?

For a complete historical review of De Beers please visit
http://www.theatlantic.com/doc/198202/diamond

References
Smillie, I., Gberie, L. & Hazelton, R. (2000). The heart of the matter: Sierra Leone, diamonds and security. Retrieved: March 25, 2008 from http://www.web.net/pac

(N. D.) The history of diamond engagement rings. Retrieved: April 14, 2008 from http://www.refresharticles.com/articles/relationships/the_history_of_diamond_engagement.txt